RICK PETERSON BIOGRAPHY

Rick Peterson began his career in his home town of Honolulu after receiving his degree in Illustration Photography from Brooks Institute of Photography. He initially worked within the hospitality industry, shooting for major resort and corporate accounts while gaining recognition from leading ad agencies with award winning campaign assignments.

Peterson currently resides in Tucson, Arizona, with his wife, Jillian, and their two cats. Rick maintains his photo studio on his four acre desert property where he shoots commercial and catalog assignments. He often travels throughout the region and the country for on-location jobs. Peterson is a past president of the ASMP Tucson chapter, supporting standardization of quality imaging practices through the digital revolution. Rick has won numerous awards of excellence for his work. He is a mentor with the Institute for Digital Media Arts.

Call Rick at (520) 881-1460 for a friendly discussion and quote on your next photo shoot.

PETERSON PRODUCTIONS STUDIO

WORKING WITH YOU:  We establish the photography style & usage and begin the creative process of photographing your product – whether one or two images, dozens or hundreds. If client art direction is requested, we will make an appointment - or you can drop ship merchandise to the studio and request email-proof approvals. Merchandise is insured, tracked, prepped, photographed and return-shipped with expediency.

THE SPACE: Custom built 1,000 square foot shooting area with two zones: a 15 foot wide cyc and a 6 foot square shooting platform for tabletop. When shooting large volume catalogs, we may shoot in two zones and our work flow is a model of efficiency.

THE EQUIPMENT:  Canon and Phase One / Hasselblad digital cameras, Norman strobes, Arri & PhotoFlex hot lights, state-of-the-art computer / software / networking.

THE WORKFLOW:  Merchandise that is shipped or delivered to the studio by a client is prepped and styled as necessary and photographed either according to specifications or given a custom-stylized photographic treatment. Color accuracy is assured with industry standard methods of input profiles, grey references, calibrated monitors and output profiles to match your print or web based usage. Remote proofing / art directing is available by way of emailed jpegs. Final image files are most commonly transferred by FTP.

THE CREW:  We work with exceptionally talented support people including hair & makeup stylists, garment/product stylists, food stylists, art directors, assistants, tech support and set construction specialists.

IN STUDIO / ON LOCATION:  Photography that is expressly produced to communicate the client's branding and the product's character – executed on time and on budget.

Call (520) 881-1460 for a friendly discussion and quote on your next photo shoot.

THE ART & BUSINESS OF PHOTOGRAPHY

Welcome to photographer Rick Peterson's website.

Peterson Productions serves clients throughout the Tucson / Phoenix Arizona AZ area and the greater Western and Southwest region. As an assignment photographer, Rick produces photography on location and in studio.

Peterson brings a common thread of style and detailed attention to light within his areas of photographic specialty: architecture, product, environmental portraits and corporate photography.
“It's all about light and form”, explains Peterson. “People, objects and spaces are all potential sculptural objects, subject to the control of light, composition, styling and art direction. A photographer must recognize the fine line between exerting control and allowing a picture to unfold naturally.”

Peterson's clients include advertising & design agencies, in house marketing & advertising departments, magazines & publishers, catalogs, manufacturers, designers, corporations, developers, resorts, financial institutions, health care and pharmaceutical companies. Rick applies professional quality standards to assure image files are optimized for print or web.

Tucson - Phoenix, Arizona AZ Photographer specializing in Commercial, Advertising, Corporate, Industrial, Annual Report, Architectural, People, Lifestyle, Product, Catalog, Editorial - location and studio photography for business.

Call Rick at (520) 881-1460 for a friendly discussion and quote on your next photo shoot.